Adding MP3 audio files to the Internet is not a new or recently invented technology, it has been making noise online for quite a few years, but has never been as popular and talked as it is in todays internet market. There is definitely a buzz around today.
When I started multimedia design seven years ago MP3 audio files were already spread on the Internet. MP3s popularity rose quickly after Napster released its P2P file sharing network in 1999.
Because MP3 file size is much smaller than MOV, WAV audio format and better audio quality, MP3 did not take too long to become an important digital audio format on the Internet.
Today, it continues to dominate the internets audio market, and has remained unchanged as the best choice among digital audio music formats.
Historically, there was a lack of Internet speed and the size of computer hard disks and ROMs were relatively small and expensive. Especially MP3 files need to be converted from mov or wav file format and audio recording, editing hardware and software were very complicated to use, as well as very expensive and only professional studios had enough big pockets to buy.
Therefore, it would never have been a simple tool for internet marketers and web developers to use to their advantage. I still remember the battle to compress the audio files and balance the sound quality to make it 28.8 kbps modem compatible.
Very few corporate sites had web sounds on their website, and those who did were just there as background music. There was no marketing or strategy behind it. It was largely designers who showed their advanced tricks and tried to impress their employers, essentially an e-toy for web designers.
Today, Internet bandwidth is no longer a major barrier to transmitting multimedia transmission over the Internet. Technology continues to develop at flash speed, computers now have massive capabilities and the price of hardware has decreased dramatically, enabling web hosts to provide a large amount of server space for web owners to store and transfer audio and video content at a huge low cost.
However, the price of audio editors was relatively high, with more advanced features, but it was still a barrier for internet marketers who intended to make audio part of their internet marketing.
This gave an opportunity for internet marketers and software developers. Together, they have developed these issues, which rarely limit the use of advanced features, keeps the most used and developed a much simpler software for web audio recording.
This new web audio software and related services have been sold and used by internet marketers and online entrepreneurs in recent years and the results are quite convincing.
Some have argued that their sales conversion rate has increased by 40% (through 400%) by adding audio sales coins on their website. Could it be true? I will discuss this deeper in another matter, but definitely, web audio and video added a new depth, a new dimension to internet marketing. It is mainly used for newsletters, sales letters for audio, audio, recorded telemedias, rain material and more.
It is a very simple program. If you know how to talk and how to click, you can record your message and post it online. No experience or technical knowledge is needed, no special equipment is needed, except for a microphone connected to your computer.
Im still using the advanced Pro version of audio / video production programs for my complicated projects, but I like to use this small and functional software for the smaller individual task projects, because of simplicity and time saving. And the price of the software is so nice!
For those who do not have a computer, one can not figure out how to connect the microphone to the computer or are too lazy to do so, some marketers have also designed a phone system for recording audio files for them.
You just pick up a phone, dial up their number, record your message on their system, and they will deliver your audio file to your site.
Some dedicated web hosting companies, like what I use, ThirdSphere, also hoped for this new trend, including related features in their service package for sale. It provides Flash Audio Generator, Flash Video Generator software, and helps web designers convert their pre-recorded audio and video file into a lightweight FLV file to be launched online.
As a new highly efficient Internet marketing method, streaming web audio and video continues to grow in the Internet marketing area and continues to grab the internet marketers and visitors attention to a number of yeas, until the day when all websites on the Internet have a voice and talk with us.